| Citation: |
| Evans, M.R. and H. Malone. 1992. People and plants: A case study in the hotel industry. In: D. Relf (ed.). The role of horticulture in human well-being and social development: A national symposium. Timber Press, Portland, Ore. |
| Abstract: |
| This case study explores the impact of formal gardens and landscaping in one of the leading convention hotels in the U.S. In this hotel, two large formal gardens have been a major contributing factor in generating additional room revenue and producing an adequate return on the horticulture investment, as well as covering annual plant maintenance costs. The gardens have been a differentiating product attribute and allowed this hotel to enjoy one of the highest room occupancy rates in the country. |