Citation:
Evans, M.R. and H. Malone. 1992. People and plants: A case study in the hotel industry.  In: D. Relf (ed.). The role of horticulture in human well-being and social development: A national symposium. Timber Press, Portland, Ore.
Abstract:
This case study explores the impact of formal gardens and landscaping in one of the leading convention hotels in the U.S. In this hotel, two large formal gardens have been a major contributing factor in generating additional room revenue and producing an adequate return on the horticulture investment, as well as covering annual plant maintenance costs. The gardens have been a differentiating product attribute and allowed this hotel to enjoy one of the highest room occupancy rates in the country.

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