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Joyce Latimer, Professor

Dr. Latimer is the state Extension Specialist for Greenhouse Crops for Virginia. She assists local VCE agents in solving grower problems and developing educational programming for commercial greenhouse operators. She also serves as an educational advisor to the Virginia Flower Growers Association and the Southeast Greenhouse Conference. Dr. Latimer conducts research on plant growth and development with an emphasis on growth regulation of herbaceous perennials. She also works with conditioning, plant/pest relationships, and production of greenhouse-grown crops.

SPECIAL EVENT

Store School at Virginia Tech -- August 18-22, 2008

Virginia Tech has teamed up with Judy Sharpton of Growing Places Marketing to host her Store School at Virginia Tech. Judy has compiled her 10 years of experience and industry presentations into this week-long school. The dates will be August 18-22, 2008 in Blacksburg. Pre-registration is REQUIRED and DUE BY AUGUST 4th.

Please contact Joyce Latimer with any questions -- jlatime@vt.edu or call 540-231-7906.

CLICK FOR DETAILS / REGISTRATION

Presenting a Special Opportunity!

For the first time, Growing Places Marketing is partnering with Virginia Tech in Blacksburg, VA to offer a 4-day hands-on team workshop on consumer-based retailing for independent garden centers. Based on programs developed for industry and trade groups over the past ten years, this program covers a range of store development issues:
• CONSUMER MARKETING
• PHYSICAL LAYOUT
• PRODUCT SELECTION
• PRODUCT PLACEMENT
• STORE BRANDING
In addition to classes and retail team activities, Judy Sharpton will offer an optional Friday workshop, limited to ten stores (and up to 4 staff members from each store for a single registration). This full day workshop features individual store evaluations and recommendations based on photos, store layouts and answers to a questionnaire prepared in advance participants.

Co-sponsored by the Virginia Flower Growers Association
   and the Virginia Nursery & Landscape Association